Roo's Lab

Who We Are

We are an Australian skincare brand.
Our focus is on high-performance formulations that use clinically supported ingredients.

Our Philosophy

Clean Science
We combine gentle base formulas with proven actives like Matrixyl, Vitamin C SAP, Niacinamide, and Bakuchiol  chosen for both safety and performance.

Transparency
No hidden ingredients. No exaggerated claims. You always know what you’re putting on your skin.

Designed for All Skin Types

We work with experienced formulation labs to create products that deliver results while being kind to sensitive and reactive skin.

Affordable, High-Quality Formulas

By avoiding heavy marketing costs and using efficient manufacturing partners, we offer premium-quality skincare at an accessible price.

Our Mission

To help people build simple routines with products that are

Safe
Effective
Long-lasting
Pleasant to use
Backed by real science

Our Commitment

Cruelty-free
Vegan-friendly options
Made under Australian cosmetic compliance
Continuous quality improvement